Pop Gum: A Colorful and Customizable Bicycle HandlebarInnovative Design by Lorenzo Susini
Pop Gum is a unique bicycle handlebar that combines tradition and innovation, offering a modern and customizable twist to a classic design. Designed by Lorenzo Susini, this handlebar stands out with its interchangeable and colorful covers, allowing users to express their mood and style.
The inspiration for Pop Gum came from the desire to innovate a stereotype: the bicycle handlebar. By combining the characteristic shape of the handlebar with a modern attitude for interchangeability and colors, Susini has created a design that is both functional and visually appealing. The handlebar's unique feature lies in its soft plastic cover, which can be easily changed to match the user's mood or preference.
Pop Gum's interchangeable covers are available in six different colors, reflecting the emotional aspect of the audience. Whether you're feeling vibrant and energetic or calm and serene, there's a color that fits your mood. The smooth finish of the cover adds a pleasing tactile experience, making the handlebar comfortable to touch.
The handlebar's structure is made from hot-pressed brass, ensuring durability and strength. The non-toxic gum covers are designed to be easily changed without the need for additional operations on the door. A fixing pin allows for the release and changing of the cover, providing a hassle-free customization experience.
Pop Gum comes packaged with one pair of handles and one cover, or as a single piece with six interchangeable covers. This design was exhibited at Fuorisalone del Mobile in April 2015, showcasing its innovative approach to bicycle handlebars.
With its combination of tradition and innovation, Pop Gum has received recognition in the design community. It was awarded the Iron A' Design Award in 2016 in the Furniture Accessories, Hardware, and Materials Design category. This award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements, contributing to a better world.
Pop Gum is not just a bicycle handlebar; it's a statement of personal style and expression. With its customizable and interchangeable covers, it allows users to add a touch of color and personality to their bikes. So, why settle for a standard handlebar when you can have a Pop Gum?
Project Details and Credits
Project Designers: Lorenzo Susini
Image Credits: Images: Enrico Cassina, 2015.
Project Team Members: Lorenzo Susini
Project Name: Pop Gum
Project Client: Lorenzo Susini